Medical Tourism Planning for Greece
by Maria K Todd, MHA PhD
Health Tourism Strategy Consultant (USA)
Author: The Handbook of Medical Tourism Program Development, The Handbook of Thermal and Rehabilitation Resort Development, The Medical Tourism Facilitator’s Handbook, and The Employer’s Guide to Medical Tourism Benefit Design.
Focus on thermalism and spa tourism
Some years ago, the consulting firm McKinsey was commissioned to prepare a study titled, Greece 2020 – 10 years ahead. The critical reader would therefore make the assumption that the research was done in 2009, and published in 2010, some five years ago.