Betty Kazakopoulou was born in Athens and studied Political Science at Panteion University.
She joined the Media Department of HCF ERGON Advertising Company as Media Planner. By 1976 she became Media Director and a company shareholder.
When HCF ERGON was bought by DMB&B she served as Communications΄ Director until 1990.
In 1991 she co-founded the first sponsorship company in Greece “Asset Sponsorship”, and she managed the agency as the CEO. Following the merger of Asset Sponsorship and Ogilvy Public Relations into Asset Ogilvy Public Relations, Betty served as the Managing Director and from 2010 she is President of the company.
She has been a board member of the ‘”Association for Business Sponsorship of the Arts” from 1995 to 2000. Also, she is an active member of the “European Association for Cultural Heritage”, the “Hellenic Society for the Environment and Culture”, the “Friends of Rhenia” for the Protection of Delos” , member of the “Women in Business Council” of the American-Hellenic Chamber of Commerce and member of the Board of Directors of ESTIA AGIOS NIKOLAOS, a certified and award-winning charitable foundation, located at Galaxidi. .
Being a pioneer in Sports Marketing, she has associated her work with the biggest Athletic Federations and Clubs as well as with Olympic Committees in Greece, Europe and Bejing on behalf of many company clients. On parallel, driven by her personal passion on culture, she has organized extremely important cultural events in collaboration with major cultural and heritage institutions in Greece and in Europe.
In her career she has managed successfully over 500 programs and communications campaigns.
Betty has a long term involvement in volunteer work and services for a vast number of non-profit organizations and environmental institutions.
She is a wife, a mother of two daughters and grandmother of three grandchildren