March 16, 2023

Challenges of Future Tourism 

The future of Tourism requires a plan and bold decisions in full coordination with the European and International environment, so that global trends can be decoded quickly and correctly. 

Taking advantage of National advantages and European policies, we must respond to the great challenges for sustainable quality tourism as the only way for the tourism industry to continue its great contribution to the economy and society, in the era of uncertainty and liquidity from the economic crisis and the pandemic. 

The adaptability of tourism is an absolute necessity for complete independence from the struggle of the absolute number of arrivals and to focus on the average expenditure, the average length of stay and especially the financial capacity of tourists. 

The new national tourism strategy must promote the strengthening of entrepreneurship and the facilitation of investments, with continuous enrichment of the tourist product with the development of special alternative forms of tourism. However, quality assurance in infrastructure and services and investments in human resources are required with the creation of specialized jobs with a basic core of skilling and upskilling. 

The attraction of significant investments from international funds is a great success for Greek tourism, while the development projects that are expected to be implemented with resources from the Recovery and Resilience Fund from the Ministry of Tourism amount to 350 million euro, money which together with the leverage of lending of banks, Public Private Partnerships and private financing will exceed 1 billion euro. 

The “Health and Wellness Tourism” program with the utilization of thermal springs aims at twelve-month quality tourism, the creation of new and the upgrading of existing thermal tourism facilities, which acts as a battering ram of all alternative forms of tourism, as the forced presence of 21 days per semester with treatment times of 20 minutes per day gives plenty of time to enjoy experiences from all alternative forms of tourism. 

The contribution of all involved entities in the tourism chain, such as Government and Local Government, businesses, employees and local communities, is decisive in successfully dealing with the biggest crisis experienced by tourism in modern history, with the strategic goals of transitioning to a circular economy and urban sustainability by investing in tourism and culture with RRF infrastructure and development projects in the context of sustainable and sustainable tourism development. 

Konstantinos Kouskoukis 

Professor of Dermatology 


President Hippocratic Academy of Thermal Medicine 

President World Academy of Chinese & Complimentary Medicine