The Greek Health Tourism Council (ELITOUR), headed by the President of the Athens Medical Association, Dr. George Patoulis, submitted an official proposal to the Minister of Tourism, Ms. Olga Kefalogianni, with copies addressed to the Ministers of National Economy and Finance, Mr. Kyriakos Pierrakakis, and of Health, Mr. Adonis Georgiadis. The proposal concerns the reduction of Value Added Tax (VAT) on health services provided to international visitors.
Greece possesses all the necessary credentials to evolve into a leading destination for Health and Wellness Tourism, with highly qualified medical personnel, modern infrastructure, and a rich natural and cultural heritage. Despite these comparative advantages, the excessively high taxation of the relevant services—currently at a VAT rate of 24%—undermines the country’s competitiveness and discourages the arrival of high-income visitors.
As highlighted in the letter, VAT on health services prior to the period of the bailout programs stood at 0% and was subsequently increased in stages, rendering Greece one of the most heavily taxed countries in Europe in this sector. By contrast, many competing countries within and beyond the European Union apply significantly lower—even zero—rates, with positive results in attracting medical tourists.
ELITOUR recommends either the implementation of a special tax regulation or the provision of targeted incentives and exemptions for enterprises in the sector, in order to create a competitive environment for growth. Such a reform is expected to strengthen the Greek economy, generate new employment opportunities, and promote regional development, particularly in areas with thermal springs, specialized clinics, and related infrastructure.
ELITOUR declares its readiness to cooperate closely with the State, offering its expertise and experience, so that Greece may become a key player on the international map of Health and Wellness Tourism.